Handmade Jewelry Displays Will Increase Retail Sales!

It is a proven fact that Handmade Jewelry displays will increase retail sales. Time and again we have seen that retailers who take advantage of handmade jewelry display packages dramatically increase their sales and their reorder rate also increases.

One of the most important factors for sale increases in the 300-400 % range has to be offering your customers a wider variety of choices. Most handmade jewelry displays are designed to hold handmade earrings, unique bracelets, handcrafted necklaces, rings, lockets, etc. This increases the number of multiple piece sales, “Aunt June loves butterfly jewelry, let’s get these butterfly earrings and the matching bracelet.” When placing your orders at the upcoming Wholesale Jewelry and gift shows always keep in mind that most customers who like a product will also be likely to buy matching sets.

Most handmade jewelry wholesalers offer retail display packages that are free of charge or the cost of the display is offset with free merchandise. Generally the buyer is responsible for the shipping charges of the display. Jewelry wholesalers will work with the retail store buyers to find the most suitable display for their stores taking into consideration space restrictions of the store itself. Large free-standing displays work well for bigger stores increasing the variety of designs, styles and products that you can make available to your customers. Smaller stores with limited space tend to opt for the counter top displays.

Additional points to consider when choosing a handmade jewelry display is your stores clientele as well as your stores traffic patterns:

A) If you are located in a tourist area where you have large numbers of people arriving at the same time, like bus tours, you need to have a good variety as well as quantity on the display. The larger free standing displays will make sure you don’t run out of the best selling designs and more people can view the product at the same time.

B) If your clientele is composed largely of repeat local customers offering a larger selection will increase your sales but the counter top display is probably your best option. Always have a catalogue close by in case they would to special order their favorite design if out of stock. You may want to reorder often so the products are always new and fresh to returning customers.

C) Keep in mind your stores’ security record, these are tough times and some stores are more vulnerable than others. In these cases, when ever possible place handmade jewelry displays in close proximity to the cashier where customers are in plain view. Having sales staff in those areas to help customers will also provide additional security.

D) Especially with handmade jewelry your customers always appreciate extra information so be knowledgeable on each product line you carry. Some wholesale jewelry suppliers will go that extra mile and supply literature regarding their products, cards or flyers, explaining how they make their unique handcrafted jewelry. This gives each purchase a personal touch and a connection with the artisans who have made the jewelry.

Handmade Jewelry displays are well worth the investment and your store will benefit from greatly increased sales. Your customers will appreciate the wider selection of designs and styles to fit everyones tastes and budget. In these days of financial crisis it is important to offer your customers unique products of lasting quality and value.

A Guide To Jewelry Boxes

Taking care of your jewelry begins with proper storage. There are certain damages you can cause by being careless about where you put the pieces when they are not in use. Aside from the risks of theft or of losing them, you expose them to many elements that could lessen their luster or cause irreversible imperfections.

A jewelry box is an essential part of collecting jewelry. It can help you organize the pieces. For example, putting sharp metal-based pieces in a compartment separate from the precious stones to prevent scratches or chips.

Choosing a Box

When choosing a jewelry box, price and design may be among your first considerations, but also consider how the material of the box will react with your jewelry. For example, wood reacts with silver, causing it to tarnish. To solve this problem, wooden boxes must have a lining, usually velvet.

The size of the box should also be part of the equation. If you are planning to build your collection, you must have a box large enough to accommodate the different pieces you will acquire.

A jewelry box may come in paper, plastic, metal or wood. Of these, wood is the material of choice for elegant pieces. The classic look of handcrafted hardwoods like mahogany, maple, elm, and cherry, compliments the beauty of the jewelry pieces. The boxes often have solid brass or gold-plated hinges, locks, and knobs to complete the look. Other more lavish designs feature leather or animal skin.

Expensive and expertly crafted jewelry boxes last a long time. Their value increases through the years, as well. Italian jewelry boxes made from traditional materials fetch several thousand dollars. This is the reason why serious jewelry collectors are also keen jewelry box enthusiasts. They know that the boxes themselves are valuable in their own right, making them an important part of the collection.