It is a proven fact that Handmade Jewelry displays will increase retail sales. Time and again we have seen that retailers who take advantage of handmade jewelry display packages dramatically increase their sales and their reorder rate also increases.
One of the most important factors for sale increases in the 300-400 % range has to be offering your customers a wider variety of choices. Most handmade jewelry displays are designed to hold handmade earrings, unique bracelets, handcrafted necklaces, rings, lockets, etc. This increases the number of multiple piece sales, “Aunt June loves butterfly jewelry, let’s get these butterfly earrings and the matching bracelet.” When placing your orders at the upcoming Wholesale Jewelry and gift shows always keep in mind that most customers who like a product will also be likely to buy matching sets.
Most handmade jewelry wholesalers offer retail display packages that are free of charge or the cost of the display is offset with free merchandise. Generally the buyer is responsible for the shipping charges of the display. Jewelry wholesalers will work with the retail store buyers to find the most suitable display for their stores taking into consideration space restrictions of the store itself. Large free-standing displays work well for bigger stores increasing the variety of designs, styles and products that you can make available to your customers. Smaller stores with limited space tend to opt for the counter top displays.
Additional points to consider when choosing a handmade jewelry display is your stores clientele as well as your stores traffic patterns:
A) If you are located in a tourist area where you have large numbers of people arriving at the same time, like bus tours, you need to have a good variety as well as quantity on the display. The larger free standing displays will make sure you don’t run out of the best selling designs and more people can view the product at the same time.
B) If your clientele is composed largely of repeat local customers offering a larger selection will increase your sales but the counter top display is probably your best option. Always have a catalogue close by in case they would to special order their favorite design if out of stock. You may want to reorder often so the products are always new and fresh to returning customers.
C) Keep in mind your stores’ security record, these are tough times and some stores are more vulnerable than others. In these cases, when ever possible place handmade jewelry displays in close proximity to the cashier where customers are in plain view. Having sales staff in those areas to help customers will also provide additional security.
D) Especially with handmade jewelry your customers always appreciate extra information so be knowledgeable on each product line you carry. Some wholesale jewelry suppliers will go that extra mile and supply literature regarding their products, cards or flyers, explaining how they make their unique handcrafted jewelry. This gives each purchase a personal touch and a connection with the artisans who have made the jewelry.
Handmade Jewelry displays are well worth the investment and your store will benefit from greatly increased sales. Your customers will appreciate the wider selection of designs and styles to fit everyones tastes and budget. In these days of financial crisis it is important to offer your customers unique products of lasting quality and value.