How to Launch a Jewelry Line Is a Dying Art

Design concepts increasingly come “from the path up,” says Helene Fortunoff, rather than just from elite society. From a home-based design and manufacturing workspace, independent designers can produce and market fine and costume jewellery that could reach a world market. Beautiful jewellery design might require some knowledge of working together with metals, for example, silver, gold, and precious or semi-precious stones. Costume jewellery design media, however, are limited only because of the designer’s imagination. Following are a handful of steps for launching a jewellery line.

Educate yourself the jewellery production process. Take a jewelry-making class in a local art school or extension class to acquire some basic know-how. Read books and sign up for relevant jewelry-related magazines to determine industry specific information.

Set up an exclusive area in your house or have a workshop/showroom to produce and display your jewellery line. Create a showroom area by having an efficient and artistic display. Store jewellery inventory within a safe, clean, and organised fashion.

Obtain the standard business start-up needs, including business licenses and insurance; house technology; and software and tools for managing bookkeeping, record retention, taxes, inventory database.

Purchase making jewellery tools and equipment and locate reliable vendor helpful information for jewellery material. Unless the jewellery line will target one-of-a-kind custom jewellery, use material which could be quickly replenished to fill orders. A reliable source for beads and also other jewellery stock is Fire Mountain Gems. Additionally, Rio Grande has supplied artisan and metalsmith jewellers with products since 1944.

Generate buzz. Spend time finding getting the jewellery worn by those that can establish the buzz. This may include entertainment or sports celebrities. Wear the jewellery merchandise wherever possible and donate pieces to fashionable friends willing to serve as soft marketers to come up with interest.

Hire your free account executive to produce hard sale leads with shops, shops, and jewellery stores. This person is usually retained initially as a possible independent contractor on commission. Someone experienced with sales or marketing sufficient reason for contacts in retail could be the best fit. The Fashion Industry Search Engine is often a reliable resource for fashion business information.

Get your items directly into the hands of buyers. Participate in arts and crafts demonstrates that are appropriate for that jewellery line. Set up jewellery trunk shows at jewellery or fashion boutiques. These are great opportunities to create media interest and justify sending a well-produced press release and photograph image of a sample from your jewellery collection.

Can I Buy Jewellery Online?

Most avid shoppers are now turning online for their shopping sprees. It not only saves their time but also gives them a wider range to shop for and lets them get the best deals. Now, this would sound a little difficult to any person new to the online shopping experience, but the fact remains that online shopping is the next big thing now.

Some common questions in the mind of a new online shopper can be:

Is it safe to shop for jewellery online?
How is it better than going to a physical jewellery shop?
How do I get better jewellery deals?
How can they give jewellery cheaper when most sites give free delivery?
How can I be sure of the quality of the jewellery?

Going through the following can make you decide better:


Always go for a reputed vendor online. The bigger and well known brands spend a lot of money to create a good online image. It is very unlikely that they would cheat you of your money. In fact they try to provide the best of service in order to maintain their brand name and reputation. Go only for portals that are backed by well-known companies.

Better Online Experience

Online shopping windows are not restricted by the availability of real shopping items. Hence, more variety of jewellery is on display for you to choose from. It’s practically impossible for any showroom to keep all jewellery on display. This limitation is overcome by a digital showroom, which is a website. Once the order is placed, the product is sent directly from the workshop.

Better Deals

For any good shopping deal, one needs to check out all possible options available. With all possible options available online, it easier than never before to check out almost everything. Time and location constraints also do not come into question here. So check out all jewellery brands online and settle for the best deal.

Cost Effectiveness

Another common question in the minds of all shoppers is how online shopping can be cheaper, when most vendors offer free home delivery. The answer is simple; they do not spend on maintaining physical showrooms, do not have exclusive staff for each location and do not need to spend on infrastructure. Hence all costs saved are shared with customers in the form of discounted prices.

Quality of Jewellery

As we suggested earlier, go online for well known brands. They always deliver the best in order to maintain their brand reputation. Also, go only for brands that offer certificates of quality with every product. Just in case you aren’t satisfied with the product, simply return it to them and claim a refund. The certificates can also help you sell the jewellery off later in future.

Keeping the above factors in mind, one can be assured of a good jewellery deal online. One can go for the best known brands without going through the hassle of locating their respective showrooms in proximity or travelling far for the same. The best advantage of online jewellery shopping is for remote location residents, where most big brands are not available.